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The Podcast

Conversations with founders building what's next.

Real stories from experienced founders — the wins, the pivots, the quiet moments before saying yes. New episodes every other Tuesday.

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Latest episode

Out this week.

12.
Episode 1248 minutes·Released May 12

When AI works for you, not the other way around.

Jules sits down with agency founder Sarah Mendez to talk about the moment she stopped chasing every new tool — and started building a system that actually compounded. We cover the AI overwhelm trap, what really moves the needle, and why “more content” isn't the answer.

0:0048:00
All episodes

The full library.

11 episodes
11
Episode 11· 42 min

The cost of being your own everything.

On founder burnout, the trap of doing it all, and what happens when you finally let go of the keyboard.

10
Episode 10· 38 min

Building in public without performing.

A conversation about why most "build in public" advice misses what actually moves a brand forward.

09
Episode 9· 45 min

Why "more content" almost never works.

How quantity-based marketing breaks experienced founders, and what to build instead.

08
Episode 8· 36 min

The Yesser model — humans plus AI.

Inside the Seize the Yes system: how a single dedicated person plus intelligent automation actually works.

07
Episode 7· 52 min

Pivoting after 20 years in fashion.

Jules tells the story behind Seize the Yes — and why she built the system she wished existed.

06
Episode 6· 40 min

What experienced founders need that 25-year-olds don't.

Why most marketing advice is written for the wrong audience — and what a system for the next chapter looks like.

05
Episode 5· 47 min

Lead generation without the chase.

How to attract qualified inbound without becoming a content factory.

04
Episode 4· 34 min

The myth of the personal brand.

Why "be everywhere" advice is killing founders, and the quieter approach that compounds instead.

03
Episode 3· 39 min

Onboarding once, producing for months.

The single-session model that fuels everything that comes after.

02
Episode 2· 44 min

When AI is a tool, not a replacement.

The middle ground between "AI will save you" and "AI will replace you" — what actually works.

01
Episode 1· 31 min

Why we called it Seize the Yes.

The first episode. The name. The mission. And why every business runs on the next yes.

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